From the pit wall
Blog (6)
Field notes on AI search, demand, content and the systems behind them.
From Confusion to Clarity: How to Build a Unified Brand Voice That Resonates Across Every Channel
Your brand voice is the heartbeat of your business. It’s not just what you say but how you say it. A consistent tone across all platforms builds trust, boosts recognition, and strengthens connections with your audience.
Shreshtha DhatrakRead 
Top 10 Content Marketing Trends to Watch in 2025
Content marketing is no longer just about creating blogs or videos. It’s about storytelling that sticks, strategies that evolve, and tools that make magic happen. As per a report by Content Marketing Institute (CMI), 87% of marketers reported that content marketing generates demands/leads.
Shreshtha DhatrakRead 
Crafting a Winning Content Strategy: Hero, Hub, Hygiene vs Pow, Push, Pull
Let’s dive into the world of content strategy, where creativity meets purpose and engagement is the name of the game. Picture this: a few years back, Google dropped a gem of wisdom in the form of a content strategy framework—Hero, Hub, and Hygiene.
Nandini JawdaRead 
The transformative power of content marketing: The why’s and how’s of writing content that sells
In a world that moves at the pace of change, where the competition is unforgivingly fierce, content is the undisputed king.
Anjana BhaskarRead 
Six simple ways to give your corporate blog a professional makeover 90 minutes or less!
Without a great content strategy in place, writing a professional or corporate blog post on any topic can be a daunting task. A good B2B techno-business blog requires hours of research, and tons of effort to be put into writing, structuring, sectioning and editing.
Anjana BhaskarRead 
Six life-altering lessons the COVID-19 pandemic taught me
COVID-19. It’s what’s on everybody’s mind these days. From the government to the media to the public citizenry, we all agree that the havoc created by this little virus is turning the economy on its head; sinking empires, quite literally.
Anjana BhaskarRead